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BlueStar Nation is the podcast that tackles the hot topics, trends, and emerging technologies impacting the specialty IT reseller channel, software companies, MSPs, and hardware manufacturers. Hosted by John Martin & Dean Reverman. Tell us what YOU want to hear about: nation@bluestarinc.com
Episodes

Thursday Sep 25, 2025
Accelerating RFID Sales w/RedBeam’s Kevin Keith & Kyle Stanford
Thursday Sep 25, 2025
Thursday Sep 25, 2025
"I think customers have gone from RFID-curious to RFID-serious," says RedBeam VP of Sales Kevin Keith, reinforcing an ongoing trend of RFID growth and investment. He's joined this week by Solutions Architect Kyle Stanford to explain why the need is at an all-time high for resellers and integrators to build out their RFID business. What tips do they have for qualifying an RFID opportunity over traditional barcoding? How do we prove ROI? What industries and use cases are prime for adoption? What should you expect out of partners like RedBeam?
Check out RedBeam's RFID YouTube series!
Around the Nation: BlueStar Connectivity
#VARValue - Learn about the importance of middleware and RedBeam RFID. How are they helping VARs accelerate their existing RFID business or get started?
On Our Radar
Kyle - Hitachi's "smart dust"
Kevin - AI search
Dean - Non-invasive brain-computer interface
John - Competitive spreadsheeting
Keep in Touch!
Email – nation@bluestarinc.com
LinkedIn - https://www.linkedin.com/company/blue-star
Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe
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